Top Shopify Tools for E-commerce Success in 2024

Dive into our comprehensive selection of over 300 meticulously chosen Shopify apps, both free and paid, designed to propel your business forward in 2024.

Best Shopify Apps for Marketing analytics

Table of contents

  1. 1. Shop Quiz: Product Recommender
  2. 2. FBTrack ‑ Facebook Pixel & API
  3. 3. Mipler: Advanced Reports
  4. 4. MIDA: Heatmap, Record & Replay
  5. 5. Report Pundit
  6. 6. Nabu: Facebook Pixel Tracking
  7. 7. Triple Whale Analytics
  8. 8. Zigpoll Customer Surveys
  9. 9. Report Toaster: Custom Reports
  10. 10. Wishlist Hero
  11. 11. Avantify Pixel: Facebook Pixel
  12. 12. Pixelio FB Facebook Pixel
  13. 13. Trackify Facebook Pixel,TikTok
  14. 14. Grapevine Post Purchase Survey
  15. 15. Wixpa Google Analytics 4 (GA4)
  16. 16. Lifetimely LTV & Profit by AMP
  17. 17. Elevar Conversion Tracking
  18. 18. Polar Analytics
  19. 19. Lebesgue: AI Marketing & LTV

Shop Quiz: Product Recommender

by RevenueHunt

4.9 ( 287 rating & reviews )

Discover the impact of interactive product recommendation and video quizzes, now compatible with Shopify's official Shop app. Shop Quiz will guide your online shoppers, asking tailored questions, assessing responses and suggesting the perfect products. Collect zero-party data and gather valuable insights through targeted questions. Integrate this data into your mailing list or CRM and use it to craft high-ROI marketing campaigns. Transform your online store into a personalized shopping journey!

Video quizzes drive sales advising customers on finding the right products.

Collect actionable data. Segment and tag your shoppers based on their responses.

Send captured leads to your mailing list or CRM to run personalized campaigns.

Customize your quiz design, from images, fonts & layout to full custom CSS.

Work with one of our account managers to build and launch your quiz.

Price - Free plan available

Shop Quiz: Product Recommender

FBTrack ‑ Facebook Pixel & API

by Optiapps

4.8 ( 312 rating & reviews )

Our Facebook Pixels Conversions API integration resolves tracking issues due to iOS 14.5+. Add unlimited backup pixels, and collection pixels, along with unlimited Conversion APIs tracking to your store. Send server-side events with browser events. Avoid event tracking limitations due to iOS 14.5+, ad blockers, and connectivity issues. We instruct Facebook to throw away duplicate events. Events contain all necessary data for retargeting, optimization, and attribution to allow for maximum profit

Use Facebook Conversions API for a more accurate reporting

Install multiple Facebook Pixels as backup, and Collection Pixels in few clicks

Unlimited Server side tracking with Facebook Conversions API for all your pixels

Fast reporting. Never miss a sale. No more iOS 14.5+ issues

Easy, intuitive Facebook pixels management. In-app Guides. Setup in few clicks

Price - Free trial available

FBTrack ‑ Facebook Pixel & API

Mipler: Advanced Reports

by Mirasvit Ecommerce Solutions

4.9 ( 392 rating & reviews )

Mipler allows you to analyze the performance of your Shopify store. Create reports and visualize data easily using various data points available in your store, such as metafields, tags, and other properties. Easily run Sales Analytics and Financial reports, tax reports, inventory reports, customer analysis, and data export. Compatible with Shopify Plus stores. Can be used for merging data from multiple stores into one report. Seamless Integration with Google Sheets.

Free report service: Allow us to create your custom reports for you

Safely share any report using public links, no need for Shopify admin access.

Send report as attachments (CSV, Excel, or PDF) via scheduled emails

Gain comprehensive insights using tags, metafields, and note attributes.

Base your decisions on real-time sales, product, and customer data.

Price - Free plan available

Mipler: Advanced Reports

MIDA: Heatmap, Record & Replay

by MIDA (by BSS Commerce)

4.8 ( 80 rating & reviews )

MIDA Session Recording Replay will help you follow your customers' actions when they navigate on your site. With full session recording and heatmaps, you can see what's happened and test with new ideas to lower bounce rate and decrease cart abandonment rate. By understanding how customers experience your online store, you can validate designs for your site without any assumptions. Moreover, you can easily find the sessions categorized by abandoned cart, abandoned checkout & successful order.

Session Recording: replay customer visits on your online store

Heatmaps: see what people find most interesting (and not)

Analytics: track & report customer data (checkout, add-to-cart sessions & more)

Filter recordings by events: abandoned cart/checkout, successful order

Session by visitors: Watch full sessions of each visitor/customer

Price - Free plan available

MIDA: Heatmap, Record & Replay

Report Pundit

by Estore Automate

5 ( 1549 rating & reviews )

With Report Pundit, you’ll have a flexible reporting system to access all Shopify data and create custom reports for your unique needs. Utilize pre-made reports, with live chat here to assist! We also help build cohort tables, visual charts, and dashboards. Our report categories include Sales Reports, Products, Inventory, Taxes, Orders, Payouts, Transactions, Fulfillment, Cart Attributes, POS, Customers, third-party applications, and much more. Export any report via Excel, CSV, and PDF.

Premade reports for store data: Easily fetch sales, products, tax, payouts etc

Custom reports: Report Designer allows custom calculated fields using your logic

Filter, Sort, Send: Trim data results and send via email, FTP, Gsheets, GDrive

Integrations: Connect to 3rd party app data for marketing, finances, fulfillment

Multi-store Friendly: Unified reports for your stores across languages/regions

Price - Free plan available

Report Pundit

Nabu: Facebook Pixel Tracking

by AdNabu Global, Inc.

4.8 ( 23 rating & reviews )

Install multiple Facebook Pixels/ Meta Pixels/ Instagram Pixels without any errors and manual theme changes. Avoid conversion tracking issues with Facebook or Meta server-side event tracking (Conversion API) that bypasses iOS 14 restrictions. Benefit from advanced matching on Facebook Pixel or Meta Pixel for safer, more effective ad targeting. Track Facebook events - Purchase, add to cart, begin checkout. Detailed analytics are available for every FB pixel & event.

Server-side tracking for Facebook & Instagram Pixels using Conversion API

Unlimited Facebook or Meta Pixels with Unlimited Conversion Tracking

Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking

Detailed analytics for all events - Purchase, Add to Cart, Begin Checkout

Easy 1-click setup of FB Pixels & Instagram pixel with no manual code changes

Price - Price: Free

Nabu: Facebook Pixel Tracking

Triple Whale Analytics

by Triple Whale

4.2 ( 46 rating & reviews )

Triple Whale is the source of truth for the data that helps you make better decisions. From integrations with your most important platforms to ecommerce-specific AI, Triple Whale helps find the data points you need, with customization and personalization to fit your business.

Bring the metrics that matter most into one easy-to-use dashboard

Make decisions with real-time data as your compass to marketing efficiency

Power profitable growth with product & customer analytics

Automated intelligence that detects anomalies and surfaces insights

Streamline your ad performance with in-depth insights and data visualization

Price - Free plan available

Triple Whale Analytics

Zigpoll Customer Surveys

by Argonautic Labs

5 ( 287 rating & reviews )

Zigpoll is a fast-loading, multilingual, and fully customizable survey app that lets you learn from your customers at just the right moments. Create as many surveys as you like and deliver them to customers on your site or via email and sms with no-code setup in seconds. Our integrations connect seamlessly with Shopify and your marketing stack. Gather insights from your zero-party data using AI analytics and our dashboard to optimize your business roadmap, marketing spend, and conversion rates.

Advanced post-purchase surveys that get quality responses. No coding required.

Customize and translate every detail. Localize for multiple languages.

Abandoned checkout campaigns. Uncover common pain points and recover carts.

Connect survey responses to your Shopify customer and order dashboards.

Compatible with Shopify's Order Status and Thank You Page Checkout Extensions

Price - Free plan available

Zigpoll Customer Surveys

Report Toaster: Custom Reports

by Cloudlab

4.9 ( 205 rating & reviews )

Introducing Report Toaster, created by Cloudlab. An extremely powerful reporting and analytics app available for Shopify merchants.

Access real-time data from your store to create, schedule and export custom reports across all of your shops.

Customize your report by adding columns, using powerful filters, and multi-column sorting. Group, aggregate and compare report data over time. Use calculated fields to track commissions, setup an aging report, or get data from tags or metafields.

Start with one of our 120+ report templates to create and save custom reports

Export and download reports as PDF or CSV to share via email or analyze in Excel

Scheduled reporting for automated delivery via email, SMS or Slack

Share live report links with staff or third-parties

Use multi-store reporting to report and compare data from multiple shops

Price - Free plan available

Report Toaster: Custom Reports

Wishlist Hero

by Revamp

4.6 ( 510 rating & reviews )

Fast and responsive customer care. Automated install for popular Shopify themes (and help to install for other themes). Works on product, collection and quick views. Track products, customers and their activities. Use the wishlist as a guest user (no login required). GDPR compliant. Get Email reminders when a wishlist product either has a low stock or a price drop. Multi-Currency support, Impact conversion through Klavio onsite tracking, FB pixel, GA4 and TikTok Pixel. REST API & JavaScript API.

One-click setup, seamless integration with your theme & ensured using free help

Email reminders for wishlisted items when they have low stock or price drop .

Multiple currencies & languages support, tracking by Klaviyo-GA4-FB-TikTok pixel

Wishlist addition from anywhere (product, collection, quick views .. )

Share wishlists either through email or through social media like Facebook.

Price - Free plan available

Wishlist Hero

Avantify Pixel: Facebook Pixel

by Avantify

5 ( 26 rating & reviews )

Avantify allows you to set up multiple pixels. Pixels can be used to collect essential data about your store visitors, which can then be used to create targeted ads campaign. With our easy multi-pixel integration for Facebook pixel, TikTok pixel, Snapchat Pixel, Pinterest Pixel, Google Tag Manager & and more. Say goodbye to days of effort and hello to flexible. No login required and enhanced privacy. Includes Conversion API to bypass iOS 14 and ad-blockers!

Bypass iOS 14 & ad-blockers with conversion API for Facebook Pixel, TikTok Pixel

Install pixel based on Product, Collection, Entire store, etc

Track unlimited pixels across channels with one-click setup, no login, no code

Capture every action from page view, add to cart, initial checkout to purchase.

Send events to your TikTok Pixel, Facebook Pixel, Twitter Pixel, Snapchat Pixel

Price - Free plan available

Avantify Pixel: Facebook Pixel

Pixelio FB Facebook Pixel

by Royal Apps

4.9 ( 106 rating & reviews )

Pixelio will let you track and sync multiple Facebook pixels. With no coding or technical knowledge involved. The app will install the fb pixel code (Meta pixel) exactly on your store, the more pixel events & data are collected, the better optimization for more conversions. FBtrack all your events in the backend to help you make the most of your ads across Facebook & Instagram. We integrate with all Shopify themes, so that you can never miss a single sale, even outside of Shopify.

Add unlimited Meta and Facebook Pixels IDs as backups in order to track traffic

Add & manage multiple pixel tracking data on your store in just one click,

No-coding required, track all conversion events based on each individual product

Track properly Apple devices trough the Conversion api of ios14

Add multiple FB Pixels as a backup for your business manager

Price - Free trial available

Pixelio FB Facebook Pixel

Trackify Facebook Pixel,TikTok

by Trackify X

4.9 ( 814 rating & reviews )

This Facebook pixel Shopify app gives incredible A+ data for better ad campaign decision-making with detailed analytics. Turbocharge social media ad campaigns on Facebook Ads & TikTok Ads by tracking customer behavior w/ Conversion API, Server Side Tracking, UTMs, TikTok Pixel, & Facebook Pixel. Use robust meta pixel Shopify data to build lookalike & retargeting audiences. Trackify Facebook pixels Shopify app automates ad feeds with catalog management. Works w/ Instagram Ads & Snapchat Ads too!

Add multiple Pixels, such as Facebook (Meta), Instagram, TikTok & Snapchat

Create custom audiences based on the niche, collection, date, and activity time

Real-time event tracking; the best Facebook pixel Shopify app for your store

Create highly targeted Shopify custom, look-alike & retargeting audiences

Advanced tracking features, conversion API, server side events & audience/feed

Price - Free trial available

Trackify Facebook Pixel,TikTok

Grapevine Post Purchase Survey

by Union Works Apps

5 ( 164 rating & reviews )

Gain valuable insight from multi-question customer surveys + NPS, to make informed, data-driven marketing and operational decisions. Wondering where customers are coming from? Our post-purchase surveys enable you to optimize marketing spend by pinpointing your best-performing marketing channels. Our flexible publishing options enable you to deliver customer satisfaction surveys at each stage of the customer journey. Collect accurate zero-party customer data to unlock your marketing potential.

Optimize your marketing spend: Discover attribution insights that drive growth

Multiple question types: Fixed response, open text or Net Promoter Score (NPS)

Simple set-up surveys: intuitive UI and hands-on support team have you covered

Unlimited surveys, unlimited responses, no branding and founder operated

Target checkout surveys to new, returning or all customer in 1 or many languages

Price - Free trial available

Grapevine Post Purchase Survey

Wixpa Google Analytics 4 (GA4)

by Wixpa LTD

4.8 ( 30 rating & reviews )

Google Analytics Universal is on its way out, and all stores must transition to Google Analytics 4. But, setting up Google Analytics 4 and activating event tracking can be quite complex..Effortlessly install Google Analytics 4 with just a few clicks to Track GA4 events & Google Ads Conversion Tracking.Capture your Google Shopping data effortlessly in your GA4 and Google Ads Tracking You can also log your Google Ads conversion data seamlessly.Google tag manager, Google ads tracking.

Easy, No-Code Install. Start tracking a dozen event types in GA4 in minutes

Our solution integrates seamlessly with Checkout extensibility

Track all eCommerce events, orders and conversions automatically!

Google Ads tracking and multi-tag support with data layers for e-commerce events

Accurate & Complete GA4 Ecommerce Integration & Fine-tuning & Expert Support

Price - Price: Free

Wixpa Google Analytics 4 (GA4)

Lifetimely LTV & Profit by AMP

by Lifetimely.io

4.8 ( 434 rating & reviews )

Lifetimely by AMP equips consumer brands with insights and reports for critical business decisions to scale growth. Track profit, calculate precise lifetime value (LTV) and marketing analytics, and identify patterns in customer purchase behavior. Comprehensive integrations pull the metrics that matter into one app, with an automated P&L dashboard, shareable email reports, CAC payback tools, and industry-leading cohort analysis.

P&L- Make decisions with key metrics on one real-time dashboard (Shopify+Amazon)

LTV insights- Measure CLTV for audience segments for long term growth

Cohort Analysis- see CAC & Revenue trends for channel and audience segments

Product Analytics- Supercharge repurchase rate with Purchasing Journey insights

Channel Analytics- Insights for Facebook, Google, TikTok, Snapchat & Klaviyo

Price - Free plan available

Lifetimely LTV & Profit by AMP

Elevar Conversion Tracking

by Elevar

4.4 ( 130 rating & reviews )

Elevar powers conversion tracking for D2C brands. Our data layer with server-side tracking transform shopping behavior into structured, trackable events with attribution, sent to each connected marketing destination.

With Session Enrichment, Checkout Extensibility Support, and Server-Side integrations with Facebook CAPI, Google Ads, GA4, TikTok, Klaviyo, Pinterest and more, you can rely on accurate 1st party data to improve marketing ROI and make strategic business decisions.

Server-Side tracking for marketers to connect & send data to 40+ destinations

Session Enrichment to recognize returning users and fight back against iOS

User Identity Graph that stores click IDs, customer information & attribution

Client-Side & Server-Side GDPR consent integrations

A complete customer & eCommerce Data Layer for Google Tag Manager

Price - Free plan available

Elevar Conversion Tracking

Polar Analytics

by Polar Analytics

5 ( 117 rating & reviews )

Centralize all your data in one place with our 1-click set-up business intelligence platform, start making informed decisions in minutes, and never spend your Monday doing manual reporting again. To get started, just download the App, connect your data sources, and configure your reports from a pre-loaded library of metrics. Our team will also provide you with hands-on support to help configure the dashboard.

1-click integrations: Shopify, Amazon, Google, Meta, Tiktok, Klaviyo, and more

Custom KPI Dashboards: Spend, CAC, LTV, ROAS, CVR, Cohorts, Inventory, and more

Security you can count on: get your own Snowflake database - private & flexible

Real-time alerts: never miss a drop in conversion rate again

Omnichannel reporting: multi-brands and multi-stores capabilities

Price - Free plan available

Polar Analytics

Lebesgue: AI Marketing & LTV

by Lebesgue

5 ( 114 rating & reviews )

Lebesgue: AI Marketing & LTV scans your store analytics, Facebook ads, and Google ads performance to detect any mistake in your advertising strategy. It combines your data, your competitors' data, and overall marketing trends to tell you opportunities for improvement and growth. Find key industry benchmarks, improve your marketing content and forecast your revenue. Use customer lifetime value (LTV), retention, P&L analysis to improve your financial reporting. Track results with the KPI dashboard

Fix mistakes on Google, TikTok and Facebook Ads that hurt your marketing profit

Analyze Customer Lifetime Value (LTV) and cohort by product, state or count

Track cohort performance, retention, churn, and expected lifetime value

Improve marketing content with AI copywriter and impact your ads CTR, CR and ROI

Track competitors' emails or FB marketing strategy and find industry benchmarks

Price - Free plan available

Lebesgue: AI Marketing & LTV

Supercharge Your Shipping Experience with Postship

Elevate your post-purchase journey! Say goodbye to support ticket hassles and delight your customers with a seamless tracking experience.

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