Top Shopify Tools for E-commerce Success in 2024

Dive into our comprehensive selection of over 300 meticulously chosen Shopify apps, both free and paid, designed to propel your business forward in 2024.

Best Shopify Apps for Customer analytics

Table of contents

  1. 1. Instant ‑ A/B Testing
  2. 2. Infinite Microsoft Clarity
  3. 3. Gojiberry Survey & Feedback
  4. 4. Xporter Data Export & Reports
  5. 5. 8Data: Supply Chain Management
  6. 6. Happy Birthday by Union Works
  7. 7. AdWhatCost: Ad Insights & UTM
  8. 8. SRA ‑ Google Analytics 4 (GA4)
  9. 9. EXPORT OrderPro: Order reports
  10. 10. Insider
  11. 11. CashDash: Free Profit Insights
  12. 12. XProfit Dropshipping Analytics
  13. 13. Strique
  14. 14. LiveSession Replays & Heatmaps
  15. 15. Onion Analytics ‑ Sales Funnel
  16. 16. SC Customer Tagging
  17. 17. Pixel‑x Facebook Tiktok GA4

Instant ‑ A/B Testing

by Instant Commerce B.V.

4.2 ( 5 rating & reviews )

Bring your Shopify store to new heights with the Instant A/B test app. Create A/B test experiments for all your landing and product pages to improve conversion. Instant makes A/B testing easy, without any complex tracking setup required. Easily automate the process and launch your A/B test experiments within seconds.

Launch experiments on any existing landing or product page in your Shopify store

Measure conversion based on sessions, add to cart, and checkout triggers

In-app tracking, without requiring any setup (using native Shopify tracking)

Run experiments outside your existing pages with custom URLs

Complete control over the traffic distribution and sample size

Price - Price: Free

Instant ‑ A/B Testing

Infinite Microsoft Clarity

by infinitecommerce.io

5 ( 7 rating & reviews )

Infinite Microsoft Clarity is a web analytics tool that helps you see what’s working on your site and where people get stuck. With features such as session recordings and heatmaps, you’ll gain a deeper understanding of how your users interact with your site, and get clear insights on how to improve your design to grow revenue and increase user retention.Track behavior data from traffic originating from Microsoft Shopping ads and monitor Bing UET tags for comprehensive behavior analytics.

Session recordings allow you to examine user behavior as it happened

Heatmaps show you where your users clicked/scrolled, and how they moved around

Insights help you make data-driven decisions to streamline your design

Track behavior data from traffic originating from Microsoft Shopping ads

Utilize Clarity to monitor custom and Smart Events through Bing UET tags

Price - Free trial available

Infinite Microsoft Clarity

Gojiberry Survey & Feedback

by EDOCODE

4.9 ( 15 rating & reviews )

Gojiberry is a must-have Shopify survey app for your e-commerce store. Our easy-setup survey templates (ie. marketing attribution, NPS, etc) let you launch within a minute! Get high response rate with our 1-click survey tool. Send surveys using link/QR code via email or product inserts. Understand where your customers come from and identify the next product to develop. Use our analytics to optimize marketing spend and conversion rate. Gojiberry supports Shopify checkout extensibility.

1 minute no code setup with easy templates, even on mobile devices

Put survey link/QR in email or product insert for max feedback & engagement

Full customization for brand tone, language localization, coupons & points

Actionable post-purchase data connected to your customer list & purchase history

Hide Gojiberry logo with the exclusive white label survey feature

Price - Free plan available

Gojiberry Survey & Feedback

Xporter Data Export & Reports

by Modd Apps Inc.

5 ( 370 rating & reviews )

Take advantage of all the hidden data stored in Shopify with custom reports and data file exports that give you complete control of formatting, filters and calculations. Metafields, line item properties, transactions, payouts and more!

Automatically send relevant data to other systems, vendors, warehouses and staff using email or SFTP, or save it securely in the app.

Our 5-star support team is always standing by to make sure your report is just right, just reach out by phone, email or chat!

Intuitive report editor makes it easy to find data and build custom layouts

Dozens of starter reports to run or customize to your needs

Excel, CSV, Text and even XML support, with scheduling by email and SFTP

Works with ALL your data, including metafields, line item properties and more

Extended Liquid support for simple or complex custom calculations and filters

Price - Free trial available

Xporter Data Export & Reports

8Data: Supply Chain Management

by 8data

5 ( 1 rating & reviews )

8Data is an app that empowers eCommerce business owners to manage their inventory and supply chain. The app provides merchants with insights to make data-driven decisions, using analytics to forecast demand, optimize stock levels, and streamline supply chains.

Supply Chain Management: Map out your supply chain from freight to marketing.

Sales Analytics: Track your revenue, lead time, and cost of goods sold.

Predicting tools: Get a clearer understanding of where your business is headed.

Price - Price: Free

8Data: Supply Chain Management

Happy Birthday by Union Works

by Union Works Apps

4.9 ( 184 rating & reviews )

The Happy Birthday app is a subtle loyalty program used to celebrate every customer's birthday with a personalised email and optional discount.

It provides businesses with crucial zero-party data, which can be leveraged for targeted marketing campaigns and deeper customer insights.

A birthday email is a way for Shopify stores of all sizes to deepen customer relationships, enhance retention and personalise marketing efforts, all while celebrating each customer's most personal day of the year.

An end-to-end birthday marketing campaign with minimum ongoing effort

A subtle, cost-effective loyalty program for Shopify merchants of any size

Powering relational eCommerce through birthday collection

Foster a continuous cycle of engagement and insight by sending birthday emails

Foster a continuous cycle of engagement and insight by sending birthday emails

Price - Free trial available

Happy Birthday by Union Works

AdWhatCost: Ad Insights & UTM

by Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR

4.9 ( 30 rating & reviews )

AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even post iOS14. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS.

Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads

Track the orders and revenue generated by individual UTM parameter sets

Find out the profitability of your ads as well as of your store in general

Gain insights into the purchase behavior of your customer cohorts over time

Receive a daily email report of your store performance right to your inbox

Price - Free plan available

AdWhatCost: Ad Insights & UTM

SRA ‑ Google Analytics 4 (GA4)

by SlideRule Analytics

4.4 ( 67 rating & reviews )

With our Shopify to Google Analytics 4 integration you can see your complete conversion funnel in GA4. Because of our server-side integration, you won't have duplicate transactions or missing data from ad blockers or browsers. Complete your GA4 migration in minutes instead of days.

Automatically set up GA4 with our easy-to-use wizard. No coding required.

Get accurate purchase data sent server-side. No missing or duplicate purchases.

Track the complete ecommerce funnel with all recommended data.

Add recommended custom dimensions with the click of a button.

Handle upsells, subscriptions and more.

Price - Price: Free

SRA ‑ Google Analytics 4 (GA4)

EXPORT OrderPro: Order reports

by menelabs

4.8 ( 110 rating & reviews )

EXPORT OrderPro takes data from your store's daily sales and generates order reports easily customized to fit your business process. Choose from more than 100 different data fields and use the simple drag-and-drop interface to organize your columns neatly.

Export your reports in standard file formats or automatically schedule them for your suppliers.

Drag and drop report builder for customized reports in a intuitive fashion

Generate reports with all the information you need, including product images!

Automate your orders by sending scheduled reports via email, FTP or IFTTT

Export in Excel, CSV, HTML, and XML

View order status in real-time

Price - Free trial available

EXPORT OrderPro: Order reports

Insider

by Insider

4.8 ( 8 rating & reviews )

Insider enables you to create 1:1 relationships with your customers and deliver experiences on Website, App, Email, SMS, Push and WhatsApp Messages. Leverage Insider's 100+ templates like Social Proof, InStory, Cart Reminder, Recommendations and more to engage anonymous shoppers right from their first interaction to purchase and all the way through to make them your loyal customers. Trusted by 1200+ global brands like L'Oréal, Estee Lauder and Avon, integrating Insider takes just a few clicks!

Recover abandoned carts with triggered Email and SMS

Personalize your store with 100+ pre-built templates like Social Proof and more

Deliver AI-powered, affinity based recommendations to drive upsell/cross-sell

Trigger price drop notifications with WhatsApp Business messages

Build unified customer profiles with past behavior, analytics and predictions

Price - Free to install

Insider

CashDash: Free Profit Insights

by CashDash

5 ( 11 rating & reviews )

Turn data into dollars with an analytics dashboard that integrates with your marketing platforms, giving you the insights to optimize your advertising ROI, identify your most profitable products and markets, and make data-driven decisions that boost your bottom line.

Dollar-Perfect Profit Tracking

Track marketing spend with ease.

Breakdown *all* metrics by region

Price - Price: Free

CashDash: Free Profit Insights

XProfit Dropshipping Analytics

by XProfit

5 ( 8 rating & reviews )

The Profit Tracker optimized specifically for Dropshippers! Calculate your profits automatically without spending 5 hours every month in Google Sheets! Discover XProfit. Track your real profit (After fees, ads, taxes, returns, etc.). Get detailed analytics of every product, including return rates. Maintain an overview of your profits and analyse each product to remove old winners in time.

Don't let disorganized profit tracking cost you thousands of dollars! Install XProfit today.

Automated Profit Tracking Optimized For Dropshippers!

No Pay Per Order!

Track Metrics on Product Level: Profit, Returns, Product Cost, Marketing...

Easy Product Cost Import & Supplier Invoice Check - Never get overcharged again!

Data Protection Under EU Law - We will never use or sell your data!

Price - Free plan available

XProfit Dropshipping Analytics

Strique

by Digistrique Solutions Private Limited

4.5 ( 24 rating & reviews )

Gather all your data under one roof with Strique's super easy one-click setup. Make savvy decisions fast, ditch the Monday manual reporting routine, and start simplifying your data journey. Just grab the app, connect your data streams, and pick your insights from our ready-to-use metric library. And don’t worry, our Strique team is here to guide you in customising your dashboard just the way you like it!

1-click integrations: Shopify, Amazon, Google, Meta, Tiktok and more

Automated intelligence that detects anomalies and surfaces insights

Streamline your ad performance with in-depth insights and data visualization

Schedule Reports: Get your customized reports on Whatsapp or Email

Price - Free trial available

Strique

LiveSession Replays & Heatmaps

by LiveSession

5 ( 5 rating & reviews )

Maximize your sales and improve conversion rates with LiveSession. Ideal for any merchant aiming to enhance their online store's performance, LiveSession provides actionable insights into customer behavior. Discover how users interact with your site, identify pain points, and optimize the shopping experience to drive growth. Whether you're looking to improve user engagement or streamline the purchase process, LiveSession equips you with the tools to succeed in today's competitive market.

Session Replay: Detect user frustrations, enhance UX and find bugs.

Funnels: Identify checkout drop-offs to enhance conversions and sales.

Dashboards: Spot abandoned carts, top channels, and more to know users behavior.

Heatmaps: See what interests people most in your store and enhance engagement.

Event Tracking: Track store events, orders, and shopping carts.

Price - Free plan available

LiveSession Replays & Heatmaps

Onion Analytics ‑ Sales Funnel

by AmBmH Geek

5 ( 5 rating & reviews )

Onion Analytics eliminates the need for extra setup or third-party tools. Merchants can customize analytics reports with diverse filters to identify low-conversion products and regional preferences, enabling targeted optimizations. We provide actionable insights to diagnose issues and implement effective changes. By simplifying complex analytics into clear, practical insights, Onion Analytics is an indispensable tool for maximizing store performance and driving business growth.

No additional setup or coding required, and integrated seamlessly with Shopify.

Diverse and customizable insights, with results available immediately.

Analyze product performance, and regional preferences.

Identify low conversion rates and optimization opportunities.

Clean and Secure. By using Web pixels, your store won't be modified at all.

Price - Free plan available

Onion Analytics ‑ Sales Funnel

SC Customer Tagging

by Shop Circle

5 ( 73 rating & reviews )

Your companion for targeting different segments of customers in unique ways through the power of automation. Apply and remove tags to customer records based on behavior, creating varied customer segments with multi-condition workflows. Leverage marketing automation and customize communications based on where shoppers are in the customer lifecycle. Use tags to trigger actions across different marketing platforms by using your Shopify Email customer list as the single source of truth.

Create customer segments by applying and removing tags based on buyer behaviour.

Leverage automation to streamline your lifecycle management communication.

Influence your email list by triggering actions across various platforms.

Automatically create a Customer Segment with the tags as the criteria.

Connect to thousands of apps through Zapier for end-to-end automated workflows.

Price - Free plan available

SC Customer Tagging

Pixel‑x Facebook Tiktok GA4

by SalezApps

4.1 ( 60 rating & reviews )

Pixel-X is an independent app and is not related to TikTok/Facebook/Google. Struggling to figure out how to install the Tiktok, Facebook or GA4 pixel? Pixel-X is built just for that. Once installed, Pixel-X will ask for your pixel id's, then inject the codes into your store - within few clicks.

In addition, Pixel-X automatically monitors critical events in your visitors’ buying journey, such as 'view content', 'view page', ‘add to cart’, 'initiate checkout' and 'complete payment'.

Easy & Seamless No-code Multi Pixels Installer with built-in Events tracking

Create Event-Based (Conversion-based) Campaigns Utilizing Fb/TT ads/GA algorithm

Automatically Monitor Critical Events such as Add-To-Cart, Checkout & Purchase

Browse Our Selection of Top UGC-Creators from selection of Countries

Price - Free plan available

Pixel‑x Facebook Tiktok GA4

Supercharge Your Shipping Experience with Postship

Elevate your post-purchase journey! Say goodbye to support ticket hassles and delight your customers with a seamless tracking experience.

Book a Demo