Top Shopify Tools for E-commerce Success in 2024

Dive into our comprehensive selection of over 300 meticulously chosen Shopify apps, both free and paid, designed to propel your business forward in 2024.

Best Shopify Apps for Content marketing

Table of contents

  1. 1. Shopify Email
  2. 2. Klaviyo: Email Marketing & SMS
  3. 3. Yotpo Email Marketing & SMS
  4. 4. Omnisend Email Marketing & SMS
  5. 5. Privy ‑ Pop Ups, Email, & SMS
  6. 6. Seguno Email Marketing
  7. 7. Judge.me AliExpress Reviews
  8. 8. Trustoo.io Product Reviews App
  9. 9. Automizely Email Marketing,SMS
  10. 10. Dondy: WhatsApp Marketing+Chat
  11. 11. PushOwl & Brevo: Email, Push

Shopify Email

by Shopify

4.5 ( 1564 rating & reviews )

Create branded emails in minutes with our drag-and-drop editor, and use sales-focused templates that showcase products, prices, checkout links, and more, directly from your store. Use pre-built automation templates to send emails at the right times, and segment your customer list to reach just the right customers. Create, send, and track campaigns all within Shopify—the platform you trust to help you run your business.

Send branded emails to segments of customers directly from Shopify.

Use email templates for products, sales, restock, holidays, events, and more.

AI-generated email subject lines, body copy, and optimized send times

Encourage customers to buy products directly from your emails.

Track results like click-through rates, products added to cart, and purchases.

Price - Free to install

Shopify Email

Klaviyo: Email Marketing & SMS

by Klaviyo

4.5 ( 2403 rating & reviews )

Go beyond the basics with highly targeted, personalized emails and texts that drive sales for your store and power smarter digital relationships. Easily centralize your data from 350+ integrations and use it instantly to connect seamlessly with customers across all of your channels. Start fast and continually improve with built in AI tools, proven email & automation templates, peer benchmarks, and on-demand and live assistance. All with a single login.

Use data from Shopify and other apps – web activity, tags, catalog, coupon codes

Create segments and triggers using complete historical and real-time data

Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more

Get real-time revenue data per automation, campaign, segment, and channel

Send personalized Email and SMS flows & campaigns. Collect & publish reviews.

Price - Free plan available

Klaviyo: Email Marketing & SMS

Yotpo Email Marketing & SMS

by Yotpo

4.9 ( 7680 rating & reviews )

With flexible, pay-as-you-send pricing, we’re helping brands grow and scale without excessive costs. Design effective emails with 300+ templates and a drag & drop editor with built-in Canva. Send powerful email & SMS campaigns and create automated flows that run on autopilot to drive sales and build relationships with your customers. Plus, save time with AI that helps you write better texts, send at the best times, build audiences, and even choose products to recommend in your emails.

Easily craft, personalize, and A/B test campaigns to SMS and email subscribers

Automate texts and emails when customers sign up, abandon their carts, and more

Create segments based on shopper data to send more targeted messages

Flexible and transparent pay-as-you-send Email and SMS pricing plans

Price - Free plan available

Yotpo Email Marketing & SMS

Omnisend Email Marketing & SMS

by Omnisend

4.8 ( 5738 rating & reviews )

Omnisend’s email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It’s packed with features that make it easy to grow your email list with landing pages & popups, and quickly create beautiful emails with hundreds of pre-made templates. You can also send personalized emails that hit the mark and boost your sales with perfectly timed abandoned cart & welcome automation workflows. All of that’s backed with 24/7 email & live chat support for all—even free users.

Easily create & send email marketing, newsletters & global SMS campaigns

Grow your email list with exit-intent popups, spin-to-win, & more signup forms

Ready-made email marketing templates for Summer Sales & more–no coding needed

Easily set up abandoned carts with one click, plus welcome & browse abandonment

Collect and display product reviews: build trust & make sales using social proof

Price - Free plan available

Omnisend Email Marketing & SMS

Privy ‑ Pop Ups, Email, & SMS

by Privy Operations

4.6 ( 24877 rating & reviews )

Shopify businesses use Privy to grow their email & SMS contacts, automate their email marketing, send money-making text messages, and improve their website conversion rates. With Privy, you don’t need to be an expert to design email newsletters, launch website popups, or automate cart saver texts. Privy is built for ease-of-use, so you can spend more time focusing on growing your business. And if you have questions, our support teams are there with you every step of the way.

Easy-to-use drag and drop email editor. Choose from tons of pre-built templates.

Get started with SMS marketing. Send after-signup and cart saver texts.

Dozens of popup display options to grow your email & SMS marketing lists.

Email & SMS automations that work around the clock so you don’t have to.

Free email & chat support no matter where you start.

Price - Free trial available

Privy ‑ Pop Ups, Email, & SMS

Seguno Email Marketing

by Seguno

4.8 ( 1136 rating & reviews )

Running a shop means time is your most valuable asset. Seguno helps you get results from email marketing faster. Built exclusively for Shopify, create engaging emails, trigger automated sends, and track your success from one convenient place inside the platform you already know. With best practices baked in and your shop’s data instantly on hand, spend less time worrying about making mistakes and more time on what matters—growing your business... Now, with Back in Stock restock alerts!

Stay inside Shopify; access your segments, discounts, products, blogs, and more.

Use a library of pre-built automation series and Back in Stock restock alerts!

Design beautiful emails in minutes with Canva embedded in a full-screen editor.

Send securely with built-in deliverability assistance and spam protection.

Get custom support quickly from real email experts, no matter your shop size.

Price - Free plan available

Seguno Email Marketing

Judge.me AliExpress Reviews

by Judge.me

4.5 ( 565 rating & reviews )

To import reviews, install the app or Chrome extension, then choose the Shopify product to add reviews and enter the AliExpress product URL. You can apply many filters: number of reviews to import, reviews with photos, etc. To import faster, you can create import settings and run multiple imports simultaneously with different settings. You can transfer your imported reviews automatically to Judge.me, or export reviews to CSV and import them to another review app.

Import unlimited reviews from AliExpress. Run multiple imports at the same time.

Apply multiple filters to get the reviews you want

Integrate with Judge.me to show reviews or export reviews to another review app

Import reviews directly from AliExpress pages with the Chrome extension

Build trust and increase conversion rate with review photos and descriptive UGC

Price - Price: Free

Judge.me AliExpress Reviews

Trustoo.io Product Reviews App

by Channelwill

5 ( 4727 rating & reviews )

Trustoo.io, from Channelwill, is a fully customizable solution designed to fit your brand. It serves as a social proof solution, aiding in the establishment and expansion of a reliable brand. Automatically gather product reviews with photos from your customers. Display these reviews in visually appealing widgets to foster trust with visitors and facilitate more informed purchase decisions. Attract new customers through customer referrals and organic search. Enjoy 24/7 multilingual support.

Display reviews in beautiful widgets, visual editing page for quick use.

Auto-translate reviews in multi-language and unlimited translation

Import from AliExpress, 50 items at a time. Unlimited product reviews

Send automatic review request emails, show discounts for adding a photo

Get organic traffic by sharing reviews to Facebook, Twitter and Instagram

Price - Free plan available

Trustoo.io Product Reviews App

Automizely Email Marketing,SMS

by AfterShip & Automizely

4.9 ( 6304 rating & reviews )

Find world-class sales and marketing tools via one intuitive portal. On top of email and SMS marketing, AfterShip Marketing serves merchants with other advanced tools like AI-powered product recommendations, countdown timers, and promotional bars to create interactive experiences that are proven to drive sales. What’s more, all these tools are ready to be used with minimal effort and without technical expertise or assistance.

Personalized, automated email flows based on customer shopping behavior

Pre-built templates for emails and SMS, and conversion popups like spin wheels

A/B tests and easy performance monitoring through one dashboard

Built-in CRM to create relevant and meaningful customer segments

Functionality of multiple marketing apps in a single no-code, unified platform

Price - Free plan available

Automizely Email Marketing,SMS

Dondy: WhatsApp Marketing+Chat

by Dondy

4.9 ( 724 rating & reviews )

Elevate your marketing strategy using WhatsApp with Dondy. Recover abandoned carts and send revenue-driving messages, including exclusive offers, reminders, and personalized automated messages via WhatsApp. Also, make use of our WhatsApp chat widget for instant and effective customer service. Effortlessly maximize conversions and grow your business.

Build custom WhatsApp flows based on live events and specific conditions.

Recover abandoned carts via WhatsApp automatically or with just one click.

Reach & engage a large audience through bulk messaging and marketing campaigns.

Responsive WhatsApp icon, button, chat widget that improves customer experience.

Simple and easy to install, with no Coding, 1 minute to go live.

Price - Free plan available

Dondy: WhatsApp Marketing+Chat

PushOwl & Brevo: Email, Push

by PushOwl powered by Brevo

5 ( 2932 rating & reviews )

PushOwl app powered by Brevo enhances stores with email and web push notifications, driving sales and customer engagement. It offers unlimited contact storage, a user-friendly interface, and dedicated support. Ideal for any size store, PushOwl helps reduce cart abandonment and boosts sales through automated marketing flows and real-time analytics. With easy setup, segmentation & automation, it's a powerful tool to increase conversions, retention & revenue. Trusted by thousands of Shopify owners.

Email & Web Push automations that work around the clock so you don’t have to.

Personalized Messaging. Tailor notifications to individual customer preferences.

Subscriber Segmentation. Group customers for targeted marketing campaigns.

Easy Integration. Seamlessly works with Shopify Flow and other e-commerce apps.

In-depth Analytics. Offers detailed reports on campaign performance and ROI.

Price - Free plan available

PushOwl & Brevo: Email, Push

Supercharge Your Shipping Experience with Postship

Elevate your post-purchase journey! Say goodbye to support ticket hassles and delight your customers with a seamless tracking experience.

Book a Demo